Thursday, January 27, 2011
Marketing Alcohol
I feel that most people who are above drinking age have decided what types of beer or alcohol that they would like to consume. Certain companies are spending millions of dollars a month in advertising that is mostly just for comedy and tv entertainment. Bud Light and Coors Light have commercials in every commercial break during every sports game. This extra cost is probably driving up the sales price, when if they chose not to advertise, or to cut back some, they might sell even more of their beer with the lower cost.
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I have often thought about this too. Whenever I see ads for well-known products that almost everyone uses; I wonder if the company really needs to be spending their money on advertising for it. Almost everyone already knows that brand name and that product, so why spend the money?
ReplyDeleteAfter doing a little thinking I have come across a couple reasons as to why companies may do this. One is constant exposure. When I see advertisements for Coca-Cola all the time, and even though I don't drink coke or soda in general, maybe when I go to buy one, for once, that will be the brand name I know and am familiar with. Since I know that this product is well known and that people seem to enjoy it, I drink that one. I may not know what the other sodas taste like because, hey, I never drink soda; so I go for the more promising choice.
The other reason I came up with was that, for first timers seeing that product, such as a little kid watching TV for the first time and he sees an ad for Budweiser and although he can't go out and purchase it, he is exposed to it. He becomes exposed to it over and over again for years and years and when he gets into high school and college and people are most likely drinking around him, they're probably drinking the most well-known beer because they haven't been drinking long enough to experiment with others. They just know that, again,
Budweiser is a safe bet because they have seen it being advertised and supposedly tastes good.
The commercials are comical for those particular reasons, as well. They're getting on the good side of peoples' minds. People will think of this product in a good light rather than not being exposed to the product at all.
All in all, those are just a couple reasons I could think of. It was always a question mark to me as well but after sitting down and thinking about it I have decided that whether a little or a lot, any exposure for a company is better than no exposure.