Marketing Alcohol

I feel that most people who are above drinking age have decided what types of beer or alcohol that they would like to consume.  Certain companies are spending millions of dollars a month in advertising that is mostly just for comedy and tv entertainment.  Bud Light and Coors Light have commercials in every commercial break during every sports game.  This extra cost is probably driving up the sales price, when if they chose not to advertise, or to cut back some, they might sell even more of their beer with the lower cost.

Marketing Mix Yourself

While applying for a job you could think of yourself as trying to sell your work using the marketing mix.  Think of it as promoting your own brand name, or your own name.  You should take pride in your product and be able to list the features that you can provide to a company to help them improve.  You might even be able to save a company money or make them enough extra revenue to cover the cost of your salary.  To promote yourself you should give a list of references that would tell what kind of a worker you are.  The salary you make, or the price you cost a company, should be able to be justified.  All of the work and improvements that you are going to do within the company should easily outweigh the costs.