Out of the loop

Many new companies are struggling to get their names out into the  market with their new products.  Most of this is because new companies can not afford to have tv commercials.  Bigger companies that have already established themselves dominate the market for the most part, and it is hard for a new company to get its product out there.  Hopefully it is easier and cheaper now for new products to be advertised on youtube for free by posting their own company videos.  Also, unless its a new product that no other company is selling, big companies can produce it so much cheaper by purchasing in bulk and getting it made in other countries.  Many times it is not worth the cost to buy local if the product will cost two times as much.  I love to buy hand-made products, or locally made or grown, but there is always certain things that I will buy the same brand, and not even look at other products on the same shelf. 
Does a new company have a chance to succeed in an already established market?

In response to Chris's KSC Parking

I was not one of the people towed in the incident you described, but I received a ticket in a similar incident a few years ago.  Halfway through the year they changed a rule saying people couldnt park in a lot after 4, but never changed the sign.  Even if every car that was towed was fully reimbursed the $100 tow, it would not make up for the inconvenience of trying to get a ride to their cars, or if they were late to something else.  It would have probably taken all of 10 minutes to stand up cones or make a sign, but towing a 50 cars seems way easier, right Keene State.
If it was more than 5 cars being towed do you think they should have realized that they made a mistake?