Bret Favre wears wrangler and Michael Jordan wears Hanes. Hugh Hefner drinks gin and P Diddy drinks vodka. Many companies are paying top dollar to have celebrities endorse their products and services. This relates to my last post in the way that this is an unnecessary expense for companies. Many people do not even like certain sports stars, never mind paying extra to wear the same product as them. If I had a choice I would like to pay less for the product and see less advertising. Instead of millions spent on commercials, make a quality product that will sell itself. Advertising costs could be converted into money spent on giving away free samples. If the product is good, after getting it for free once, you will hopefully have made a loyal customer.
Is this method of using celebrities really selling the product?
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