Many new companies are struggling to get their names out into the market with their new products. Most of this is because new companies can not afford to have tv commercials. Bigger companies that have already established themselves dominate the market for the most part, and it is hard for a new company to get its product out there. Hopefully it is easier and cheaper now for new products to be advertised on youtube for free by posting their own company videos. Also, unless its a new product that no other company is selling, big companies can produce it so much cheaper by purchasing in bulk and getting it made in other countries. Many times it is not worth the cost to buy local if the product will cost two times as much. I love to buy hand-made products, or locally made or grown, but there is always certain things that I will buy the same brand, and not even look at other products on the same shelf.
Does a new company have a chance to succeed in an already established market?
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